365 Packaging Relauch
365 by Whole Foods Market is a quality in-house brand for everyday essentials. This campaign highlighted the packaging redesign of the 365 Everyday Value brand by Whole Foods Market. We sought to differentiate the 365 brand from other grocery retailers and make Whole Foods a destination for pantry staples and other household basics. I created playful digital video placements utilizing illustrations from the 365 product packaging itself to adhere to the look and feel of the brand.
These placements communicated the broad assortment of the 365 brand as well as the great value and quality standards of Whole Foods. They appeared on multiple social media platforms, including Instagram, Snapchat and Youtube.